Sponsorship opportunities with TLDR provide a unique platform for brands to reach a targeted audience of tech professionals. TLDR offers native ad placements in their newsletters, ensuring that advertisements are seamlessly integrated into the content that subscribers value. This approach allows brands to connect directly with their audience, enhancing engagement and visibility. The advertising options are structured to maximize impact, with various placements available. Advertisers can choose from primary placements at the top of the newsletter, which allows for a logo and a more extensive message, to secondary placements in the middle or bottom of the newsletter with shorter text and fewer calls to action. This flexibility caters to different marketing strategies and budgets. One of the standout features of advertising with TLDR is the dedicated support provided to advertisers. The ad copy team assists in crafting messages that align with TLDR's editorial voice, ensuring that the ads resonate with readers. Additionally, each advertiser is assigned a Customer Success Manager to oversee the campaign's execution and performance, helping to meet key performance indicators. The effectiveness of TLDR as an advertising channel is underscored by testimonials from satisfied clients. For instance, Demetrios Brinkmann, the founder of MLOps Community, noted that while other platforms like Meta generated more registrants, TLDR delivered higher quality leads that translated into more attendees. This highlights TLDR's ability to not only reach a large audience but also to engage them meaningfully. With an impressive average open rate of 40-45% across its newsletters, TLDR provides access to over 5 million tech professionals, including developers, product managers, marketers, and executives. This broad reach, combined with the focus on quality engagement, makes TLDR an attractive option for brands looking to enhance their visibility in the tech space. In summary, TLDR offers a compelling advertising solution for brands aiming to connect with a dedicated audience of tech professionals. With tailored support, strategic ad placements, and a proven track record of delivering quality leads, TLDR stands out as a valuable partner for marketing initiatives in the tech industry.

If you're looking to get in front of marketers, software developers, executives and other tech professionals, consider advertising in TLDR. We have 10 newsletters to choose from and a subscriber base of 4+ million tech professionals to effectively reach your target audience. Learn more about running your first campaign with us.

If you're looking to get in front of a highly engaged tech audience, consider advertising in TLDR. We have 10 newsletters to choose from and a subscriber base of 4+ million tech professionals to effectively reach your target audience. Learn more about running your first campaign with us.

If you're looking to get in front of a highly engaged tech audience, consider advertising in TLDR. We have 10 newsletters to choose from and a subscriber base of 4+ million tech professionals to effectively reach your target audience. Learn more about running your first campaign with us.

Reach your target audience while they are actively engaged and reading content. TLDR offers 10 newsletters and has over 4 million tech professional subscribers including software developers, marketers, and executives to help you reach your audience effectively. Learn more about running your first campaign with us.

Reach your target audience while they are actively engaged and reading content. TLDR offers 10 newsletters and has over 4 million tech professional subscribers including marketers, software developers, product managers, and executives to help you reach your audience effectively. Learn more about running your first campaign with us.

Reach your target audience while they are actively engaged and reading content. TLDR offers 10 newsletters and has over 4 million tech professional subscribers including software developers, crypto enthusiasts, and executives to help you reach your audience effectively. Learn more about running your first campaign with us.

Reach your target audience while they are actively engaged and reading content. TLDR offers 10 newsletters and has over 4 million tech professional subscribers including software developers, AI/ML engineers, and executives to help you reach your audience effectively. Learn more about running your first campaign with us.

Reach software developers, AI/ML engineers, executives and other tech professionals reading TLDR every day. TLDR offers 10 interest-based newsletters to help you get in front of your target audience. Learn more about running your first campaign with us.

This case study covers how Paragon reaches their target audience of developers, product managers, and startup founders. While Paragon also runs ads on LinkedIn, advertising in TLDR gives them the huge opportunity to connect with their audience—particularly those not active on social media.

Whether you're a product marketer, devrel pro or developer advocate, it's time to rally around your common goal: Successfully reaching and engaging your developer audience. Leaders from Twilio, NVIDIA, Docusign, & more will help you: Foster a strong developer community, skyrocket product adoption with next-level strategies, network with 100+ dev engagement masters. Check out all the benefits we're giving TLDR readers, and enter our giveaway to win free passes for you and a friend. Want to guarantee your spot? Save 30% on your ticket today using the code ‘TLDR30' at checkout. See you in September 🎉

Can you afford to ignore a channel with over 500 million active users during the holiday season? Get your ads in front of the right customers, when they are most engaged with Taboola, the world's largest native advertising network. Taboola serves your ad next to relevant content your audience knows and trusts. And compared to traditional display, it delivers: ✅ 50% more ad views ✅ 18% higher purchase intent ✅ 10x higher engagement rate

LinkedIn has expanded its advertising offerings for B2B marketers by introducing connected TV ad placements. This will enable marketers to target audiences off-platform while they're streaming shows and movies. The move aims to reach users more intentionally during their workday or leisure time.

Times are tough. Leadership is pounding on the desk, demanding more leads for less $. But how? You've already optimized your Search and Social campaigns to death. It just can't be done… Or can it? 🤔 Unlock a massively-scalable channel, increase your conversions, and lower your CPAs with Taboola. As the world's largest native ad network, Taboola lets you place ads in front of 500M daily active users - including in premium publications (e.g., Bloomberg, USA Today, Business Insider). Reach interested audiences based on their interest, increase your engagement rate x10, and meet those insane CPA targets like it ain't no thing.

TLDR is hiring a senior SDR to help us develop creative prospecting strategies to reach advertisers in B2B SaaS. The ideal candidate has at least 1 year of experience in a sales development role.

TikTok has announced an update to its premium ad placement option: Pulse ads. These ads ensure that a brand's promotions appear adjacent to some of the most popular content from premium publishers and creators. Pulse advertisers will have more publisher content to place their ads alongside, with TikTok signing Paramount Global and the NHL to its suite of placements. When ads are served next to trending content, viewers see the ad as more relevant and more favorable, driving higher purchase intent (+9%).

LinkedIn has launched a new sponsored video program called The Wire that will enable brands to run in-stream video ads alongside trusted publisher content. The platform has partnered with a number of high-profile publishers for the initiative, including Barron's, Bloomberg, Business Insider, Forbes, MarketWatch, and NBCUniversal. LinkedIn is also adding more AI capabilities to its ad tools, including an ad creative generator, enhanced targeting, and an improved AI assistant.

Meta introduced updated ad options for the holiday season, including easier discount code applications, personalized offers, and increased reminder notifications. New site links allow advertisers to drive traffic to multiple landing pages from a single ad, enhancing ad versatility. The updates also include targeted ads for in-store shoppers and holiday tourists based on past engagement and location.

LinkedIn is expanding its sponsored articles ad option to include sponsored newsletters, allowing brands to generate leads from their LinkedIn content. With newsletters seeing significant growth, this new feature can help brands reach more people within their sector. Sponsored newsletters function similarly to sponsored articles, allowing companies to boost their content and attract more sign-ups. This extension also includes the potential to sponsor existing newsletters by partnering with popular creators on LinkedIn.

TYB is a community rewards platform designed to foster connections between brands and their fans, enabling both to thrive together. The platform emphasizes the importance of community engagement, where participation leads to tangible rewards. Brands can create challenges that fans engage with, earning rewards that can be redeemed for discounts at checkout. This model not only incentivizes participation but also enhances brand loyalty. The platform showcases several success stories from various brands that have utilized TYB to enhance their community engagement. For instance, Juneshine reported a 25% increase in the frequency of visits to their tasting rooms by community members. Dieux Skin achieved a remarkable 92% completion rate for product research and development challenges among TYB users, while VADA noted that 90% of their planned production run for a new product was purchased on launch day by TYB community members. Additionally, Topicals experienced an eightfold increase in organic social amplification through TYB compared to other channels. TYB is characterized by its focus on rewarding action, personalizing connections, and measuring loyalty. Brands can design unique experiences that allow fans to form friendships based on shared interests. Fans earn status through their participation and purchases, enabling brands to recognize and reward their most engaged contributors. Customer testimonials highlight the platform's effectiveness in driving brand success. Olamide Olowe, CEO of Topicals, describes TYB as a strategic partner that enhances authentic engagement and loyalty. Babba Rivera, CEO of Ceremonia, emphasizes the importance of building lasting relationships with customers, which TYB facilitates. Forrest Dein, CMO of JuneShine, points out the necessity of owning customer relationships in a cookie-less digital landscape, a need that TYB addresses effectively. Katie Welch, CMO of Rare Beauty, praises TYB for its ability to scale community engagement while maintaining authenticity. Kate Foster Lengyel, CEO of The Outset, notes the platform's understanding of community-driven marketing and its role in fostering brand loyalty. The platform is accessible through an app available for iOS, and TYB encourages brands and fans alike to join and experience the benefits of community engagement. The website also provides options for press inquiries, career opportunities, and newsletters, further enhancing its community-oriented approach.

Key trends from Cannes Lions include embracing RMNs for data and attribution capabilities and scaling audience reach via partnerships on platforms like CTV. Publishers are prioritizing deeper funnel engagements and urging marketers to focus on purchase completion metrics. Sustainability, guided by the Global Alliance for Responsible Media, is prompting the adoption of eco-friendly practices. Cultural convergence, seen in installations like Stagwell's "Sport Beach," suggests leveraging sports fandom for audience engagement.

Weglot uses an effective and repeatable strategy in its digital ads. Its copy describes the user problem in a customer's own words. This is paired with creative that connects that customer to Weglot's solution and real KPIs that the customer achieved. The CTA uses objection-focused copy to show how easy it is to get started.

Two targeted, high-conversion GTM tactics allowed a SaaS brand to grow to $700k ARR in just 4 months. The brand created a custom, personalized landing page for each account and individual when conducting cold outreach on LinkedIn. The team also attended in-person conferences that they knew their ICP would attend and prepared personalized ABM decks in advance based on the exhibitor list.

The Trade Desk (TTD) is reportedly exploring the development of a connected TV operating system, a move that has sparked discussions about its implications for the TV advertising market. Initially, TTD denied the reports, but subsequent details suggested a partnership with Sonos, lending credibility to the idea. This development raises several questions about TTD's motivations and the challenges it may face in entering a competitive landscape dominated by established players like Samsung, LG, and Vizio. Gaining market share in the smart TV sector is expected to be a significant challenge for TTD. Unlike the mobile operating system market, which is largely controlled by two major players, the smart TV market is fragmented with numerous manufacturers that prioritize their own customer relationships and advertising strategies. The difficulty of securing app distribution and partnerships is underscored by the long-standing efforts of companies like Google, which has not achieved dominant market share with its Google TV software. TTD's lack of consumer brand recognition could hinder its ability to attract users, making partnerships with established brands like Sonos crucial. Another consideration is whether TTD aims to develop its own technology from scratch or build upon existing software. The example of Amazon Fire TV, which initially utilized Android software before transitioning to its own, suggests that TTD might take a similar approach. However, the competitive landscape, particularly its rivalry with Google, complicates this strategy. The potential for fragmentation in the TV operating system market poses risks for TTD if it attempts to create a standalone OS. TTD's financial performance is also a factor in its decision-making. With a market capitalization of $54 billion and a recent revenue increase of 26%, TTD is under pressure to maintain growth. Analysts have noted that the company is valued at a premium, and there are concerns about its ability to sustain this valuation amid challenges in the open web and potential shifts in the connected TV landscape. A successful entry into the TV operating system market could help TTD align its business model more closely with that of companies like Roku, which monetize through advertising. The potential benefits of owning a TV operating system include enhanced data collection and analytics capabilities, which could improve TTD's advertising platform. By understanding viewer behavior and ad performance more intimately, TTD could redefine measurement standards in the industry. However, the company would still need partnerships to access comprehensive content recognition data. There are also intriguing possibilities for TTD to explore retail media partnerships, potentially collaborating with electronics brands to create devices that integrate advertising solutions. This could position TTD as a key player in the retail media landscape, further diversifying its revenue streams. The idea of TTD acquiring Roku has been floated as a way to quickly gain market share in the TV operating system space. However, regulatory hurdles and the complexities of merging two ad tech companies' technologies could complicate such a move. Finally, the broader implications of TTD's potential entry into the TV operating system market raise questions about monopolistic practices in the advertising technology sector. As companies like Amazon and Roku consolidate their positions by integrating advertising and data services, TTD's strategy could attract scrutiny from regulators, especially if it appears to be building a comprehensive tech stack that could dominate the market. In summary, TTD's exploration of a connected TV operating system reflects a strategic response to the evolving landscape of digital advertising, with potential benefits and significant challenges ahead. The company's ability to navigate these complexities will be crucial as it seeks to establish a foothold in the competitive TV advertising market.

By introducing games and short-form content, LinkedIn seems to be strategically targeting users who find themselves lost between TikTok and the transformed Twitter. It is trying to position itself as a unique blend of professional networking and engaging content for a broader audience.

TLDR is hiring a part time full stack dev to help us build scalable internal tools and web apps. The ideal candidate would have at least 1-2 years full stack dev experience and be familiar with Next.js/Postgres, experience with Clickhouse and Vercel is also a nice to have. The role will be for 10-15 hours to start and scale up over time, the candidate must live in US time zones. To apply please send your LinkedIn or resume to jobs@tldr.tech along with a couple of sentences on why you might be a good fit (and if you have it, a link to any personal side projects or portfolio that may be relevant)!

Thought leadership content on LinkedIn can be a cost-efficient way to grow your business. Warmly, an outreach tool, used the “build in public” tactic, leading to 8X growth in inbound demo requests. Air, a creative operations platform, created a physical book on creative ops and also leaned into influencer marketing. June.so, a product analytics platform, used product research and insights to generate organic engagement and signups.

LinkedIn is rolling out new features, including a "Contribute your expertise" tool for collaborative articles, to enhance content quality. The platform also moved into short-form video following wider social media trends, potentially offering marketers a new way to engage audiences, and introduced Dynamic UTMs and Shutterstock integration in ads to streamline campaign management and improve ad performance.

Boosted posts serve as a convenient entry point into advertising, offering straightforward promotion of organic content with minimal effort. On the other hand, social ads deliver extensive customization features and precise targeting capabilities, allowing marketers to fine-tune their campaigns for maximum impact. This article shares tips on when to use each to maximize marketing effectiveness.

The marketing industry is grappling with the rise of "made for advertising" (MFA) websites, which lure visitors in with clickbait headlines and then inundate them with ads. Despite industry warnings and efforts to block MFA sites, they continue to prevail, underscoring the challenges of defining and mitigating such platforms' impact. Marketers must weigh the risks of poor user experience and inflated ad costs against the potential benefits of wide-reaching ad placements.